About Roc Stoneworks

Roc Stoneworksis an independent informational directory covering stoneworks, masonry, retaining walls, pavers, and hardscape companies in the Greater Rochester area. Masonry sits in a different risk category than most home-services categories this kind of directory usually covers: a botched retaining wall isn't just an eyesore, it's a structural failure waiting on the next hard winter, and a repointing job done with the wrong mortar on a pre-1930s brick house doesn't show the damage until the following spring — well after the invoice is paid and the crew has moved on. I built this site because finding a mason in Monroe County who gets the invisible parts of the job right — drainage, footing depth, mortar compatibility — is genuinely hard when the options are scattered across Google Maps, Yelp, Angi, and Thumbtack with no consistent way to compare track record. This site fixes that by pulling the data into one place and ranking it transparently.

Who I am: My name is Connor Meador. I run Roc Web Tech — Rochester web design & AI automation. This directory is built and maintained by Roc Web Tech as a demonstration of what we build for local businesses. I grew up in upstate New York and have watched Rochester homeowners get burned by contractors who looked impressive online but turned out to be one-truck operations with no drainage plan, no engineer-stamped design on a wall that clearly needed one, and no accountability once the wall started leaning three winters later. Masonry has a particular version of this problem: the trade in Monroe County skews toward small, second- or third-generation crews with strong craft skills built on word-of-mouth and a genuinely weak online footprint — which means the loudest reviewer isn't always the best mason, and the quietest one isn't always the worst. I'm not a mason — I'm a technologist who knows how to evaluate contractor quality from public data and build systems that surface it clearly.

How the Roc Score works: Every company in this directory is ranked by a composite 0–100 score (the “Roc Score”) calculated from seven weighted factors: Google rating (30%), Google review count (20%), Yelp rating (10%), Yelp review count (10%), BBB accreditation status (5%), review recency (10%), and service area coverage — meaning how many of the 10 Rochester-area suburbs the contractor serves (15%). Star ratings alone are capped below half the formula on purpose: a wall or patio that photographs beautifully at handoff and one that's still standing after a decade of freeze-thaw cycling are not reliably the same wall, so review count, recency, and service-area fit all carry real weight alongside the raw rating. The formula is recalculated weekly and published in full, with a worked example specific to this trade, on the methodology page.

No paid placements — ever: Businesses listed here cannot pay for a better rank, a featured badge, or removal of a competitor. The order is determined entirely by the Roc Score algorithm. If a company calls or emails asking to “get listed at the top,” the answer is no. The only way to improve a Roc Score is to earn more verified reviews, serve more of Monroe County, and maintain BBB accreditation. That's by design — in a trade where the cost of a bad hire can mean a full wall rebuild, the incentive to keep the ranking mechanical and unbuyable matters more than it would for a lower-stakes category.

Data sources: Listings are compiled from public sources: Google Business Profiles (via Google Places API), Yelp business data (via Yelp Fusion API), BBB accreditation records (publicly searchable), OpenStreetMap address data (ODbL 1.0 license), and New York State business filings for founding year and entity type where available. No review text is republished — only aggregate rating numbers and review counts, which are factual data, not creative content. Review snippets shown on individual profile pages are ≤120 characters with a direct link back to the source platform.

Coverage and updates: The directory currently tracks stoneworks and masonry companies operating in Rochester and Monroe County suburbs including Greece, Webster, Pittsford, Brighton, Henrietta, Penfield, Fairport, Victor, and Irondequoit — the belt where retaining-wall demand (terraced Penfield lots, walkout-basement grading) and pre-1900 repointing demand (Pittsford, Fairport's canal-corridor housing stock) both run highest. Rankings are recalculated weekly using fresh API data. If a business closes, changes ownership, or its quality drops in the review record, its Roc Score adjusts automatically.

Editorial standards

• Public data only — we never scrape user-written reviews or republish proprietary content.
• Every business entry has at least one cited source (Google Business Profile, Yelp, BBB, etc.).
• No fabricated certifications, fake testimonials, or invented founding dates.
• NCMA certification claims are recorded only when sourced from a verifiable public URL.
• If a business asks to be removed, we remove them within 7 days — no questions asked.

For business owners

Want to be listed, update your entry, correct incorrect data, or request removal? Email connormeador@gmail.com — I respond within 48 hours. Include your business name, the specific data point that needs correction, and a public source I can verify it against.